All posts by Neha Garg

About Neha Garg

Associate Director

  • Enterprise Consulting
  • Business Strategy
Neha has over a decade of experience in Marketing, Research, Technology, and Business Strategy blended with success and failures as a serial entrepreneur. She is also equipped with professional qualifications in computer engineering, public relations, and pursuing industrial psychology. Her daily work life includes helping Global Enterprises identify and define a relationship between Technology & Business Objectives. Over last 3 years she has been associated with Indian Manufacturing industry to study challenges and analyze trends as they walk their path towards digital transformation. When not working she is seen on road exploring country side and creating memories by tasting local cuisine 😊.

The Role of Culture in Innovation in the VUCA World

The COVID-19 pandemic has fuelled a state of rapid change in the market owing to constantly shifting supply and demand cycles. Which inevitably brings me to a significant question in these tumultuous times – What is VUCA? If you are not aware of this new, trending abbreviation, it stands for Volatile, Uncertain, Complex, and Ambiguous. […]

Enhancing Top-line by Reinventing B2B Sales

Online shopping is a part of our daily lives, thanks to the advances in technology that have commanded considerable attention over the past decade. This has not only triggered consumer sales revolutions but also customer experiences. Individual buyers can now search and find anything they want, from anywhere, and at any given time, for the […]

How to Measure ROI for Your Digital Investments

With companies facing challenges in the VUCA (Volatile, Uncertain, Complex, Ambiguous) world, the prime topic across the board is ‘Being Digital’ that enables them to embrace the benefits of Digital Transformation. It is anticipated that companies which fail to adapt to the digital world will undoubtedly fall victims to “Digital Darwinism”, where rigid incumbents may […]