data storage on cloud

The What and the Whys of Data Storage on Cloud

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In today’s era organizations are trying hard to target customers based on niche interests, community affiliation, and even personal search history, data has become the new untapped resource. Being able to cross-reference data and make sense of it by finding patterns is where the skill of customer relations comes in. Through this process, data can turn into valuable insights, and the lumpy diamond can turn into a sparkling stone.

But, the game gets a hell lot of difficult especially when it comes to extracting insights from clients and when your organization doesn’t have the storage capacity to hold it all. Furthermore, as an organization you need the bandwidth capacity to be able to go in and crunch these numbers in an efficient fashion, allowing you to see the trend lines that enable you to pivot strategy accordingly.

Thanks to the popular cloud storage, one of the hottest property in the data market today, it is changing the way we access data.

 What exactly is Cloud Storage?

According to Webopedia , Cloud storage is defined as “the storage of data online in the cloud,” wherein a company’s data is stored in, and accessible from multiple distributed and connected resources that comprise a cloud.

Cloud storage can provide the benefits of greater accessibility and reliability; rapid deployment; strong protection for data backup, archival and disaster recovery purposes; and lower overall storage costs because of not having to purchase, manage, and maintain expensive hardware.

The most important thing about storing all the data in the cloud, is that it guarantees affordability and the data can be easily accessed from anywhere in the world. Additionally, there are four major types of cloud storage types:

  1. Personal cloud storage – Services that enable individuals to store data and sync it across multiple devices.
  2. Public cloud storage – A cloud storage provider fully managing data for an enterprise offsite.
  3. Private cloud storage – A cloud storage provider working on-premises at an organization’s data center.
  4. Hybrid cloud storage – A mix of public and private cloud storage.

 How it works

When you upload a file to the internet and that file is there for an extended period, it is considered as cloud storage. Furthermore, if you want, you can upload something to the server and it comes with the ability to retrieve.

Most cloud storage services allow you to upload all types of files: pictures, music, documents, videos, or anything else. However, some are restricted to accepting only certain kinds of files, such as only images or music. Cloud storage services are usually fairly clear about what’s allowed and what’s not.

Working with a cloud storage service has many advantages, let’s look at some of the major advantages it offers:

Why Data Storage in Cloud?

  1. Automation at its best!

Today most of the organizations face issues of creating data backups and scheduling the backup in such a manner that daily operations aren’t hindered. Cloud storage changes this scenario, as the lackluster task of data backups is simplified through automation. You just have to select what you want to backup, when you want it, and your cloud storage will take care of the rest.

1.  Disaster Recovery

Once your data is on the cloud, you can access it from anywhere with any device, provided you have an internet connection. Hence, your files stay accessible to you irrespective of system crashes, computer viruses, or device theft.

2.  Easy Synchronization

You can only access your data from a certain location while accessing local file storage. With cloud storage, daily devices can be your access points like your PC and your smartphone. Accessing files and synchronizing them can be done effortlessly with any device through an internet connection. The files stored in the cloud storage remain the same across all the devices and are updated after making any changes almost automatically.


It is quite clear that cloud backups are an excellent option for providing additional redundancy and security for organizations that want to ensure their important data is available if and when onsite or physical data disasters strike. Without a doubt, cloud storage provides you with the effectiveness of copying, sharing, storing, and protecting private records at all times.

Selecting the service that suits your requirements can be difficult for someone who does not have adequate knowledge about data storage on cloud. This is where Nitor come to your rescue by providing you the details which you need to know before choosing the service that justifies your purpose. We have helped many organizations with data storage on cloud and find solutions that are right for them. To know more do drop us a mail.