Tag Archives: Digitalization

How to Measure ROI for Your Digital Investments

Business Strategy, ,

Neha Garg

Associate Director

  • Enterprise Consulting
  • Business Strategy
Neha has over a decade of experience in Marketing, Research, Technology, and Business Strategy blended with success and failures as a serial entrepreneur. She is also equipped with professional qualifications in computer engineering, public relations, and pursuing industrial psychology. Her daily work life includes helping Global Enterprises identify and define a relationship between Technology & Business Objectives. Over last 3 years she has been associated with Indian Manufacturing industry to study challenges and analyze trends as they walk their path towards digital transformation. When not working she is seen on road exploring country side and creating memories by tasting local cuisine 😊.

With companies facing challenges in the VUCA (Volatile, Uncertain, Complex, Ambiguous) world, the prime topic across the board is ‘Being Digital’ that enables them to embrace the benefits of Digital Transformation. It is anticipated that companies which fail to adapt to the digital world will undoubtedly fall victims to “Digital Darwinism”, where rigid incumbents may […]

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